128 Business Council

 

The 128 Business Council Story

Situation

128 Business Council needed a revamped brand and communications strategy. The non-profit had just recruited a new executive director, who hired Better3 to help them rebrand and elevate their organization's communications. 128 BC had suffered a deteriorating relationship with their members over the prior decade, and the first order of business was to repair those damaged relationships and get the organization functioning at a high standard.

The new executive director wanted to take the organization to a new level that it—nor any other Transportation Management Association in the Commonwealth—had achieved. The desire was to gain traction with the goals of 128 BC as well as set new standards in sustainability, eco-friendly practices, community building and pro-environmental behaviors that would improve the overall economic vitality of the region.

The Better3 Solution

First, we conducted a 128 BC board, team and member-based Inquiry, including interviewing over a dozen members and ex-members of leading businesses (such as Astra-Zeneca, Genzyme, Adobe Systems, Stride-Rite, Intuit) in the Waltham, Massachusetts area that 128 BC serves. The conclusions Better3 provided allowed 128 BC to set a strategy for communication and behavior that won back members and helped create a new vision for the organization.

Deliverables

Better3 created the following:

  • Inquiry Brief
  • New 128 Business Council Logo
  • New 128 Business Council Tagline: "UNLOCKING THE GRID"
  • Brand Identity Package (business cards, stationery, etc.)
  • Brand Style Guide
  • Shuttle Icons (graphics for shuttle route identification)
  • Member Kit (envelope, pocket folder, 16-page brochure and shells for one-off Member communications)
  • Copy for Website and Member Kit Collateral
  • Email Blasts
  • T-Shirts
  • Vision and Mission Statements

See for Yourself

Here are a few PDF samples of our final deliverables for 128 Business Council.

The above pieces of collateral received an Award of Excellence from the Printing Association of Florida for use of recycled paper and overall design. Here's a photo of the award:

PAF Award of Excellence for the 128 BC Member Kit

For more details about our engagement with 128 Business Council and how we continue to provide communications solutions for them, contact Better3 and we'll share the larger story with you.