The Blue Space Consulting Story

Situation

Roy Barnes, founder and CEO of Blue Space Consulting, came to Better3 requesting a new brand and website that reflected what his new business, Blue Space Consulting, was all about. His specialty is working with executive leadership teams at large for- and not-for-profit organizations, focusing on aligned strategy, improved customer engagement and team empowerment. In addition to his consulting, he also is an engaging seminar leader and keynote speaker, which often lead to prospective consulting gigs.

The Better3 Solution

Better3 realized that Roy had two distinct audiences: one being speaking engagements which would often lead to consulting engagements brought about by an attendee. The second audience being his consulting audience, often organizations as large as Hewlett-Packard. The consulting aspect of his business needed to hold par with other competitors with much larger resources and staff, worthy of engagement with a world-class public or private company.

The solution we arrived at was the most practical for Roy's unique situation. Create two brands: Roy Barnes and Blue Space Consulting. The way we could best convey his style, passion for what he does, and to drive the message home, we shot several videos of Roy and his clients for BSC.com.

Deliverables

Better3 created the following:

  • Logos for Roy Barnes and Blue Space Consulting
  • Tagline for Roy Barnes Speaking: "Experience Possibility"
  • Tagline for Blue Space Consulting: "What's Possible in Your Space?"
  • Brand Identity Package for both brands (business cards, stationery, etc.)
  • Redesigned Roy Barnes website
  • Redesigned Blue Space Consulting website
  • Copywriting for both websites
  • Roy Barnes and Blue Space Consulting customer videos
  • Still Photography

See for Yourself

Here are the links to the websites:

For more details about our engagement with Roy Barnes and how we continue to provide communications solutions for Blue Space Consulting, contact Better3 and we'll share the larger story with you.