Godfrey Design Consultants, Inc.

The Godfrey Story

Situation

Godfrey Design Consultants was one of our very first clients. When we first met Betsy Godfrey, founder of the firm, she asked us to help her with her graphics, marketing and website. Betsy and her daughter, Lauri Godfrey, wanted their design firm to be the go-to resource for high-end model, private residence, high-rise condominium and yacht interior detailing solutions. They specialize in full-spectrum services, and work well with architects and builders to help property owners maximize the salability of their project or a homeowner enjoy the home of their dreams.

Godfrey needed two primary objectives met: one was to improve the quality of their brand communications from website to advertising collateral and the second was to make sure they were connecting with their prospective audience.

The Better3 Solution

We began by redesigning the Godfrey website, stripping it out of the old architecture which was dated and restrictive, and adding more content with particular emphasis on the gallery showing their work. Although the main path of new clients for Godfrey is strictly referral, the design firm has always been marketing advocates, making sure that they advertised in industry periodicals such as Florida Design magazine and similar high-end publications. Better3 created a variety of advertising and marketing deliverables including copy that positioned Godfrey in the category they desired.

Deliverables

Better3 created the following:

  • Redesigned and re-architected website
  • Numerous magazine print advertisements
  • Postcard campaigns
  • eNewsletter campaigns
  • Numerous marketing brochures

The Transformation

Godfrey Design Consultants has achieved market leadership for interior design and detailing in the model home, private residence and commercial lobby categories of $3MM and up. In the last two years, they have won 8 Auroras and 5 Grand Aurora Awards from the annual Southeast Building Conference's Aurora Awards, 10 Sand Dollar awards from the Collier Building Industry Association (CBIA) as well as other prestigious industry recognition. Their online gallery has showcased their design work in such a way to help prospects and referrals understand what they can accomplish, and has improved the process of onboarding new clients. Godfrey continues to outperform competitors with its solid and worthy accomplishments.

Samples

Here are a few PDF samples of our final deliverables for Godfrey Design Consultants.

For more details about our engagement with Godfrey Design Consultants and how we continue to provide communications solutions for them, contact Better3 and we'll share the larger story with you.