Meet the Founder
After 30 years of experience in creative communications and customer service, Better3 founder, Terry Pappy, says,
"We're all here to have fun, relate, exchange ideas and help each other succeed, yet I see behavior in business that runs contrary. I've seen business fear and dread customers. I've seen teams agonize over customer resistance, where the mentality is 'us versus them' and communication is choked. I've seen customers reluctantly end a business relationship for easily-repaired reasons had they been asked. In my opinion, it all can be avoided if a business takes prudent steps to let their customers and team know they care."
Founder and CEO of Better3 Terry Pappy is an advocate of customer communications reform. A thoughtful speaker, Terry connects with participants at the heart and shares insights that cause attitudinal shifts. Her approach and focus on serving the customer has been instrumental in transforming business relationships across industries.
Terry has experienced the lifecycle of visual communications from idea inception to production and distribution through a thirty-year-span of technological and cultural shifts in tactical communication methodology. Her creative direction and execution has helped companies such as the American Automobile Association, the Tribune Company, CNL Financial Group, Transcontinental Printing, Massachusetts General Hospital Center for Performance Excellence, Local Motion of Boston, IBM/Advantis and Marriott Vacation Club International.
Building on degrees in Visual Communications from the Art Institute of Pittsburgh and New Media from Georgia Tech, Terry has taken creativity and communications innovation to a new level with her current role at Better3. It was exploration into the mind of the customer through empathic, organic interviews that revealed business deficiency in customer connection.
After writing 14 Days, Terry embarked on a campaign to transform the heart of business and its relationships with customers, leveraging communications typically deployed through traditional marketing channels.
Currently, Terry practices communication change through Better3 University COMPASS Write Shops, where leaders are guided toward creating new opportunities for team and customer relationship innovation.
