What's the "3" in Better3?
Over time I created a simple three-pronged approach to marketing and branding strategies that has worked incredibly well for our clients. By reverse engineering the end game and deepening our understanding of business relationships, we were able to increase the effectiveness of our sales and marketing solutions tenfold. Here's the breakdown:
- Better Understanding: Our first goal is to deeply understand our clients, their business and their clients. This helps us secure a solid grasp of the outcomes they most want and how we can bring them about. Understanding who our client is and what makes them unique guides everything we strategize for their marketing and sales processes.
- Better Communication: Once we have the insight to formulate a brand and a position, we create much simpler—and clearer—marketing messages that drive business and optimize existing business. We productize their services to make them a "can't say no" proposition for prospects, which simplifies marketing and facilitates the longevity of engagements.
- Better Relationships: We consider our client's behaviors and preferences before designing any solution. Every strategy we recommend is driven by a win-win for our clients and their clients, so they develop healthier business relationships that increase wallet share, advocacy and lifetime value.